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First Four Festival Canceled, Local Officials Hopeful

DAYTON – About 15,000 people packed the Oregon District last year for the First Four Festival. 

“The First Four thing is extremely good for us and most businesses down here” said Jason Watkins, 5th Street Win & Deli.

Justin Watkins works at ‘5th Street Wine and Deli’ and knows how much business the festival brings; however, he was upset to learn it won’t be happening this year.

The NCAA is considering keeping Dayton as a host city for the men’s basketball tournament, beyond 2015.  As part of the proposal, the NCAA and the University of Dayton asked the Local Organizing Committee to suspend First Four sponsored festivals, until a decision is made this summer.

“That just takes a lot of time and effort and we just haven’t been able with the new staff to come to an agreement on how we can fundraise for the festival, so that was the agreement that was made” said Nan Whaley, Local Organizing Committee.

Local officials remain optimistic.  They say this year ten games will be played in front of sold out crowds, which looks well to NCAA officials.

“Our goal for the local organizing committee has always been to get a long-term agreement with the NCAA and that’s super important to us” said Whaley.

Important because thousands of people will return to Dayton for years to come, to see the tournament played in the Gem City.  For Jason in the Oregon District, he understands the short-term sacrifice.

“If they’re really trying to do something that’ll be long-term in the future and will do it every single year and not do it this year then that’s probably a good idea because you can solidify it into a long-term commitment but it will hurt business down here on some scale” said Watkins.

There will still be some events highlighting the tournament happening in Dayton that week, including a race called ‘First 4, 4-Miler’.


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